The internet is a powerful tool for reaching out to people who share similar interests, and one of the most popular social networks on the internet is Facebook. With around 1 billion users logging in each day, the site has become a place where we can connect with friends and strangers alike. If you’re using Facebook to grow your business pages, there are a few tips you should know.
Follow The Right People
You can look at your friends to see which ones like the pages of businesses similar to yours. Follow these people, as one of them might become a new customer. If you’re not sure who to follow, start with people who have liked pages from your competitors. Start engaging with these people and find out when they’re most active on Facebook. Then you can always post in your best time slot.
Use Your Facebook Business Page
Facebook has a business page application for all companies who want to grow their fan bases. You can give your customers a special discount or free shipping if they ‘like’ your page. Also, there is a place on your business page where you can announce special promotions and events that you’re having. This gives people the chance to be kept in the loop of what’s going on with your brand or company while also giving them an incentive to like your page.
Add A Facebook Comment Box To Your Website
If you have a website for your business, you can add a Facebook ‘comment box’ that your visitors can use to connect with you on the social network. This gives your customers an easy way to like your page or share what they liked about your site and services. You can also ask people who make comments on your site to like the page so they can continue talking about their experience with your brand.
Ask Your Customers To Review You On Facebook
When a customer makes a purchase from you, they can give a review on your business page. Tell them that if they do so, you will give them a promotional coupon to their next purchase. This gives your customers a chance to share their entire experience with people who are looking at your page. To get even more reviews, post on Facebook in the off season, so you can let people know that you’re there when they want to shop for gifts or other special occasions.
Include Facebook Widgets On Your Website
You can create a ‘like’ or ‘share’ button that you can place on your site. This makes it easy for your customers to like your page without having to leave your site, and in turn, gives you more people to engage with. The widget also has the added benefit of showing the number of people who have already liked your page, which encourages new visitors to check you out. You should also include a text box so website visitors can write about their experiences with you. Then share this information on Facebook.
Encourage Your Customers To Like Your Facebook Page
When a customer purchases something from your website, ask them to like your page if they do. One of the benefits of Facebook is that people who are only there to ‘like’ or comment won’t see anything you post, so you get to show up in their news feed. Also, when your Facebook page has more likes than other websites, it shows that you have more engagement with users. This will encourage people to visit your site again because they know they will find what they are looking for when they come to you directly.
Promote Your Facebook Page
To get even more likes for your page, you can post promotions and coupons on your page. This is another way to reward current customers while also drawing in new ones who were looking for a good bargain or sale. These kinds of posts help to show people that your brand is one that they can trust, and they may be encouraged to like your page because of this.