One of the things that will not change with the coming years is the way businesses are marketing their goods and services. There are still a lot of strategies that can be borrowed from yesteryear to make your marketing campaign stand out. Let’s talk about some marketing technics in 2021.

In terms of online advertising, you have already seen ads on FB or other social media websites become more personalized for each individual who visits them based on what they do in their social media account (likes, follows, etc.). However, this will only get better as time passes by. Before the end of this decade, expect more websites to be able to track your activities on them so that ads you see are more relevant to you.

You have probably seen Snapchat’s lenses feature, where their app can scan your face and add certain effects. It is already being used by a few brands and businesses, but in 2021 all social media platforms will probably allow for such personalization to take place. Just imagine a scenario whereby you can snap a picture of your face and then add a wig, or create a 3D version of yourself in another picture. This will not be limited only for pictures; it can also be applied to video or even augmented reality (AR).

If you are familiar with the internet meme known as “First World Problems”, then you will be able to relate to the next marketing technic in 2021, which is “For First World Customers”. If you have no idea of what I am trying to say here, you are probably not from a wealthy country. The gist is this: if you are living in a first world country like the United States or Australia, then the problems that you face may not be as significant as someone who lives in a third world country. In everything that we do, problems are inevitable.

The issue here is that marketers will always want you to buy their product, no matter how small or insignificant the problem is. Of course, there are still problems that are more important than others (e.g., hunger, poverty), but in terms of goods and services, these can be solved by businesses. I suggest that these problems be identified and targeted towards specific groups of customers (compared with the whole population).

Businesses will try to come up with solutions for small problems so that they will become a necessity for a particular group of customers. Again, the examples here are trivial and simple. The point is that there will be a very fine line between what is actually a necessity (considering that most people can live without them) and what people perceive as a necessity. You may consider paper towels to be an absolute necessity, but you can get by without it for many years if you have to.

It is not necessarily about whether people want these products or services or not; it is more of marketers trying to get everyone to buy their products. Why? Because there are still other people out there who cannot afford your product (and other alternatives). There is a fashion show in London, which is known as “Sustainable Fashion” or “Green Fashion”. Basically, all the products that are shown at the fashion show are made with natural and eco-friendly materials.

Of course, there are still imported materials that were not locally sourced but nevertheless it is still a big step in reducing environmental pollution on a larger scale. I remember watching an episode of a popular TV show called Shark Tank where an entrepreneur asked for $50k to get his business started. His product was called “PeeBetter”, which helps people who tend to pee into the toilet backwards (or I like to call them “pisser”).

By the way, it has been an established fact that peeing backwards helps to reduce the fact that you will have to go to the restroom so often. It is like a mini washing machine; you just flush your urine and then it cleans itself so naturally. Now I am not saying that PeeBetter can actually help people who do not have a problem of going to the restroom often, but it can still serve as a niche product for its customers.

In other cases, there are certain people who are interested in certain products or services but don’t necessarily need it often. As long as you can get people to buy this product or service every now and then, that is all that matters. For example, the “cat lady” is a demographic you may have never heard of, but it exists. I am not sure if most of us would want to be categorized as such people, but it doesn’t matter.

There are still more demographics out there who do not necessarily need products like the cat lady; they may just need their cat’s milk (which is made by another company, by the way). Having said all this, marketing technics in 2021 will definitely be more effective than it has ever been before. Marketing technics in 2014 or even 2010 are already very promising.

But with the recent advancements in technology as well as the ongoing growth of the developing world’s economy, it would be interesting to see how marketing technics will evolve in five more years. It may just be another three to five years before technological innovations start to move at a rapid pace.

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